Save the Seven
This page is dedicated to the Revival of the RX-7... a rotary powered sports car
The first RX-7 rolled off the lines in 1978, and it was into its third generation, when it was pulled from the shores of the US in 1996, and then stopped production in 2002. It was the only car in production that used a rotary engine. The last revision uses a two-rotor power plant with twin, sequential turbochargers producing 280 horsepower. (The last US version had 255 hp) Countless after market suppliers realized the possibilities with this powerful car, and it seems to be steadily growing in popularity, even after production has stopped.
Sadly, shipment to the United States stopped with the 1995 model year, partly due to lack of sales. When the third generation was introduced in 1993, it received Motor Trend's Import Car of the Year award, and sales were strong at first. But the demand tapered off in the following two years. There are many theories as to why this happened, but needless to say there are thousands of rotary enthusiasts who were very disappointed with the decision to discontinue shipment to our shores.
Now is the time to do something about it.
Mazda needs to understand that there is a market for this unique car. With cars like the Toyota Supra Turbo, Mitsubishi 3000GT, and the Nissan 300ZX disappearing from the market place, the doors are wide open for the reintroduction of a high-performance rotary car. But what is the best method for accomplishing this task?
The best way is to write a letter to the Mazda on the right. The messages will be sent every six months or so to the address shown below. If you are a potential buyer, it is particularly important that you send a letter of your own to Mazda. They will be more be convinced that you are willing and able to purchase a new RX-7 if you spare the expense of an envelope and stamp.
P.O. Box 19734
Irvine, CA 92623-9734
Attn: Customer Relations
Start here, at the Save The Seven web site. Contribute your feelings on the car or the rotary engine, or enter in a good story that captures the purpose of our cause. If the interest is sufficient, the letters can be sent en masse to Mazda USA after 500 new letters are entered. Don't forget to add your interest in other Rotary Powered cars, like the RX-EVOLV.
Jan 2003: The RX-8 arrives in the Summer of 2003, but the RX-7 is no longer in production or for sale, new, anywhere in the world. There are rumors for a 4th generation RX-7, but RotaryPower has returned to the US in the form of the more-practical and better handling RX-8. It boasts 250 HP at 8500 RPM, and is worthy of its Mazda/Rotary herratige. However, it is not a true 2seat sports car, as the RX-7 was. So keep the letters comming!
Sept 2001: At the recent Sevenstock 4 Mega Event, Dan Mazzella was able to present all the letters in hte Save the Seven Campaign to the president of Mazda North America, Charlie Hughes. (See the MPEG Video of the presentation) When accepting the CDRom with the letters, Charlie seemed impressed that so many people are so enthusiastic about the RX-7, and said "you never know, the Seven might return, or might not."